World's largest Panettone manufacturer partners up with Miami creative agency Samba Rock to create an emotional Thanksgiving campaign installation in Times Square, New York featuring real people's messages live on a giant digital billboard.
We decided to focus our efforts on Facebook for a larger reach, and Instagram for brand building in the fashion segment. We created a strategy divided in 2 pillars: awareness and engagement, that also included social media advertising. We also started a strategy of hiring small to medium social media influencers on Instagram.
We grew the Facebook fanbase 45x,from 1,400 fans to 63k.We doubled from 2k followers on Instagram to 4.2k.In 3 years, we reached 7.8M people, and generated 187k engagements.With the success, we launched last.December zaxyusa.com, an e-commerce leveraging our partnership with the VTEX cloud-based platform.The new e-commerce has been growing month after month, averaging now 400 pairs sold per month.
Collaborated with the guys at Vice Media - Miami to create a creative concept that would launch for the new Frost Science, a $300 million museum located in downtown Miami’s Museum Park, in the heart of the city’s Arts & Entertainment District.
Mees Mak (Director of Strategy), Jason Baez (Copywriter), Piare Encina (Design/Art Direction)
In this day and age, we are all shitheads. Just by living and breathing in the toxic shit our beloved dogs leave on sidewalks makes us literal shitheads and us not picking it up makes us social shitheads. Using the ever so popular social media platform Snapchat,we plan to create a story and a filter to showcase the shitheads of New York.
Piare Encina (Design/Art Direction)
Paris Michele (Copywriter)
Challenge: Generation Y is the most opinionated and connected generation to date, but opinions often get lost in the internet.
Idea: Taco Bell wants to fire up a conversation and represent your voice. Lets tackle a real time debate. Spill the sauce and Taco 'bout it.
Johana Martinez, Joel Panicker, & Piare Encina (Strategy/Art Direction)
If one musical genre were to sing the feminist anthem, it would be punk rock. If it weren’t for barriers like the glass ceilings, advertising would be much like punk rock, unquestionably influenced by the women who participate in it. Using a punk-rock aesthetic and attitude, we will encourage women to apply for the scholarship that will be the hammer with which they smash the glass ceiling.
Pam Fujimoto (ECD), Megan Blacksher (HR), Eric Hammond (DS), Amy Lazo (CW),
Wongdoody LA collaboration with
Pam Fujimoto (ECD), Matt Burgees (CD), Will Sterns (AD), Scott Fish (CW), Eric Hammond (DS), Amy Wise (P),Amy Lazo (I), Harrison Keeler (I), Piare Encina (I)
Product Creation Class instructed by Kat Dudkiewicz, Senior Art Director at Droga5
Piare Encina (AD)
Pitch for Netflix Original Series Gif Generator plug in and launch of Daredevil Gorilla during my time at Ogilvy & Mather in Paris
Nicolas Lautier (CD), Lilli Owsianowski (CW), & Piare Encina (AD)
Barb Valle, Cristen Arauz, & Piare Encina (Art Direction & Strategy)